The newest Belgian icon, a specially painted Airbus A320 neo representing unity for people all over the world.
Brussels Airlines and Tomorrowland proudly present ‘Amare’, the newest Belgian Icon, which represents unity for people all over the world. The brand-new and specially painted Airbus A320neo’s livery also features augmented reality. Both partners also ramp up efforts to make the Tomorrowland flights more sustainable. Amare will not only bring the festivalgoers to Tomorrowland but will be operating commercial flights as from April 26, 2024.
United since 2012
Brussels Airlines has announced its extension of partnership with Tomorrowland until 2028. Since 2012, the Belgian airline has proudly collaborated with Tomorrowland, bringing tens of thousands of festivalgoers to Belgium every summer. This partnership is built on shared values, including a passion for exploring the world, connecting cultures, and a commitment to environmental sustainability. This summer almost 47.000 festivalgoers will travel to Tomorrowland Belgium via the unique Global Journey travel packages, offering an all-inclusive experience with transportation (flight, bus, train), accommodation (DreamVille, B&B, hotel) and festival tickets. Roughly 14.500 festivalgoers booked a Global Journey package with flight. Approximately 165 different flights from around the world will take place over the two weekends.
Amare travels the world
Amare embodies some of Tomorrowland’s core values, including love, friendship, and unity. Amare comes to life during ‘Adscendo’, both in the book and on the stages, but also plays a significant role in Tomorrowland’s future fiction novels. In the Tomorrowland Universe, Amare is the only one able to travel through different Tomorrowland worlds via Paperworld, the magical parallel spectrum that connects the different worlds.
From this line of thought, Amare was visualized as if the mythical bird was traveling through the ‘spectrum of space’ by having him fade out towards the back. This also conveys a stronger sense of motion and makes the aircraft even more dynamic. The new design also exudes a tremendous power in magic through energy lines and particles that are in the direction of motion, this to further emphasize that Amare is a magical being that is constantly in motion with the purpose of bringing people together.
Augmented Reality
Amare is the first aircraft to feature augmented reality in its livery as the creature comes to life when scanned through specific social media channels such as Instagram and TikTok. This feature provides the People of Tomorrow a first augmented storytelling behind the world-famous and mythical bird Amare, which symbolizes unity and transcending time and space.
The whole design process of the livery took about 15 months and great attention has been given to details, from the feathers of the bird to the sparkles of the fireworks transitioning into the Brussels Airlines’ logo.
The Tomorrowland experience will of course continue inside the aircraft where passengers will enjoy the impressive sound system and special mood lighting in the cabin.
Sustainable Aviation Fuel and Green Fares
Both Brussels Airlines and Tomorrowland are dedicated to reducing their environmental footprint and taking necessary steps to minimize their impact. Both partners are aware of their environmental impact and have been working to reduce it over the past few years.
The new Amare is the second brand-new A320neo having joined Brussels Airlines’ fleet in December 2023. The neo emits up to 20% less CO2 and up to 50% less noise than its predecessors. The new Amare is thus a tangible example of how Brussels Airlines and Tomorrowland are aiming to reduce their ecological impact.
Furthermore, all Global Journey Packages Brussels Airlines and Tomorrowland sell together will from now on be Green Fares, which compensate the flight emissions with Sustainable Aviation Fuel (20%) and thanks to the investment into qualitative CO2-reducing programmes (80%).
To top it off, Tomorrowland and Brussels Airlines signed an agreement to invest in the purchase of SAF to compensate the total carbon emissions of all party flights that will be operated.
About Tomorrowland
Tomorrowland is one of the largest and most iconic music festivals in the world held in recreation area De Schorre in Boom, Belgium, organized and owned by the original founders, the brothers Beers. Tomorrowland was first held in 2005 and has since become one of the world’s most notable global music festivals, where music and magic converge to create an unparalleled experience. It takes place every year in summer and stretches over 2 weekends, welcoming 400,000 People of Tomorrow from over 200 countries, and selling out in minutes year after year. Tomorrowland caters to all genres in electronic dance music with hundreds of renowned artists performing across more than 16 different stages. More than a festival, Tomorrowland is a celebration of diversity and unity. Being a home to hundreds of thousands of people from all walks of life, one of the most unique things about Tomorrowland remains the whole world coming together in one magical place with everyone being equal and uniting as one – symbolizing the values of freedom, respect, diversity, and solidarity.
Celebrating 20 years of Tomorrowland, Tomorrowland Belgium 2024 will take place across two weekends from July 19-21 and July 26-28. Set to open up a new world in the beautiful scenery of De Schorre in Boom in the summer of 2024, the festival’s new theme ‘LIFE’ is the prequel of the 2016 ‘Elixir of Life’ theme.
Over the past 20 years, Tomorrowland has become a true worldwide phenomenon that connects people from every corner of the world through the universal language of electronic dance music. Renowned for its compelling storytelling, Tomorrowland has evolved into a global entertainment brand and media powerhouse with new festivals & events like Tomorrowland Brasil in Itu, São Paulo, Tomorrowland Winter in Alpe d’Huez in France, CORE Festival in Brussels, CORE Tulum in Mexico and CORE Medellín in Colombia, the radio station One World Radio, the record labels Tomorrowland Music and CORE Records, the Tomorrowland Academy (DJ & producer school), the music management & booking agency One World Artists, the Tomorrowland Foundation with Music & Arts Schools in Nepal and India, the apparel & accessories label Tomorrowland Store, Tomorrowland Leisure (the Tomorrowland themed aqua experience LIFE, the INVENIO custom bikes and matching cycling apparel in collaboration with Ridley), the Tomorrowland Home Collection (the Tomorrowland scented candles and fragrance diffusers in collaboration with Baobab Collection), the year-round MESA – The Tomorrowland Restaurant and Tomorrowland DJ & Experience Store in Antwerp, the Tomorrowland Kitchen at Gare Maritime in Brussels, the sustainability platform Love Tomorrow, Tomorrowland Fiction, the Terra Solis Desert Destination in Dubai, the spectacular immersive experience The Great Library of Tomorrow in Barcelona, a yearly residence at Ushuaïa Ibiza, the annual Dimitri Vegas & Like Mike shows in Sportpaleis Antwerp, the iconic Tomorrowland aftermovies, trailers and several exclusive documentaries, several groundbreaking digital festivals, the sparkling wine Solo Vida by Tomorrowland, the Acta Non Verba wines by Tomorrowland, Europe’s most spectacular rollercoaster The Ride to Happiness by Tomorrowland at Plopsaland De Panne, the specially painted aircraft Amare in collaboration with Brussels Airlines, the Tomorrowland hot air balloon Zephyr, Tomorrowland art projects (The Stairway To Unity, One World Bridge, Magical Troll Forest), the Tomorrowland Hymn by Hans Zimmer, Tomorrowland NFTs and much more.
