Keinemusik’s Kloud debut in AlUla, Saudi Arabia wowed fans with music, culture & art at the stunning UNESCO site. Powered by MDLBEAST. On April 4, 2025, the globally renowned Berlin-based collective, consisting of Adam Port, &ME, and Rampa, brought their signature Kloud experience to the heart of the Middle East. Known for their immersive blend of techno, deep house, afrobeats, and hip-hop influences, Keinemusik’s performance at AlUla marked the first time their Kloud series was hosted in Saudi Arabia, making it an event of historic significance for both music and culture in the region.
Set within the natural beauty of AlUla, where history meets modernity, the event transported guests on a multisensory experience through music and digital art, the likes of which have never been seen in The Kingdom of Saudi Arabia before. Keinemusik’s innovative fusion of sounds and visuals captivated the diverse crowd, celebrating a cultural renaissance that is transforming AlUla into one of the region’s most dynamic cultural hubs.
The event also marked a milestone for MDLBEAST, the Middle East’s leading entertainment powerhouse, which has been at the forefront of reshaping the region’s music scene. Known for its ambitious events such as XP Music Futures, Soundstorm Festival, Balad Beast, and 1001 festival, MDLBEAST continues to elevate Saudi Arabia’s cultural landscape by bringing world-class performances to new and unexpected destinations.
“We’re incredibly proud of the success of this event,” said Rayan AlRasheed, Director of Operations & Artist Booking at MDLBEAST. “To bring Keinemusik to a place as unique and historic as AlUla is a testament to our mission of blending global entertainment with the rich cultural heritage of the region. The energy here was truly special, and we’re excited to continue our work in making Saudi Arabia a hub for groundbreaking cultural experiences.”
With the success of this event, Keinemusik’s Kloud series has officially left its mark on Saudi Arabia, and AlUla has once again proven its place as a cultural crossroads for global artists and audiences alike.
